RINCON
ICON SUITE

GLOBAL ICONOGRAPHY FOR THE GOPRO ECOSYSTEM

MY ROLE

I was the project lead on RINCON. It was my responsibility to define the need, requirements, and budget. It was also the first time in GoPro design that a collaborative project was introduced that would impact several areas of the GoPro ecosystem. I was held accountable to align these groups and stakeholders so it would achieve success.

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SITUATION

A global initiative to launch an updated suite of Iconography for the GoPro ecosystem was needed. By the time of HERO4, GoPro had a legacy icon library that was becoming antiquated, and as the suite had grown there were no set guidelines to follow in which to create new icons. This led to icons that were not weighted evenly, had complicated metaphors, had multiple versions implemented and followed no grid or structure.

A team was formed from three main areas of GoPro where icons had the most influence, Hardware Design, Software Design and Brand Creative to create a suite that aimed to possess these goals:

MAKE IT CONSISTENT
USABLE
RESPECT GOPRO LEGACY

TASKS

Find a specialist who designs icons
Gain Executive approval for project and budget
Define scope of icon needs
Create a suite that contained a solid/stroked version in various formats
Create a guideline that can be utilized for the expansion of icon needs
Implement into GoPro Ecosystem

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ACTIONS

Set schedule for reviews, approvals and deliveries. Drove requirements for specific department use cases to be incorporated into the suite. Provided Designer with these characteristics on what GoPro Icon Language should be:
FLEXIBLE
TIMELESS
MINIMAL
CONSISTENT
Provided collaborative creative direction to the designer between all stakeholders within the project. Distributed suite to teams to be implemented through GoPro ecosystem.

RESULT

Set schedule for reviews, approvals and deliveries. Drove requirements for specific department use cases to be incorporated into the suite. Provided Designer with these characteristics on what GoPro Icon Language should be:
FLEXIBLE
TIMELESS
MINIMAL
CONSISTENT
Provided collaborative creative direction to the designer between all stakeholders within the project. Distributed suite to teams to be implemented through GoPro ecosystem.