A Design Professional, Artist
and Photographer.
2024
02
Hero13
The Lead Visual Designer for Hero 13 responsible for creating and maintaining asset libraries that enhance the visual identity. This role involved collaborating with cross-functional teams in Product Management, Engineering, Software and Localization to ensure effective, comprehensive and cohesive design deliverables..
03
GoPro Hero
The Lead Visual Designer for Hero responsible for creating and maintaining asset libraries that enhance the visual identity. This role involved collaborating with cross-functional teams in Product Management, Engineering, Software and Localization to ensure effective, comprehensive and cohesive design deliverables..
2012-2017
04
RINCON GoPro Iconography
A global initiative to launch an updated suite of Iconography for the GoPro ecosystem was needed. By the time of HERO4, GoPro had a legacy icon library that was becoming antiquated, and as the suite had grown there were no set guidelines to follow in which to create new icons. This led to icons that were not weighted evenly, had complicated metaphors, had multiple versions implemented and followed no grid or structure.
05
GoPro Experience Guidelines
Because of lightning fast growth and aggressive product launches, keeping pace with a consistent UX framework became a huge challenge. We recognized the need to establish a Guideline that would establish a baseline framework that our team could then quickly implement, adjust and build on.
06
GoPro Camera Localization
I was responsible for managing and delivering UX localization on 4 products at GoPro. We launched Hero4 localized in Chinese and launched Hero5, Hero5 Session and Karma Controller in 9 languages English, French, Italian, German, Spanish, Russian, Portuguese, Korean, Chinese and Japanese. My responsibilities were to:
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Understand limitations on our different screen technologies
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Find or create appropriate fonts for the devices
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Work with designers and translators to create guidelines for character and line limitations
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Manage and address localization bugs during QA testing
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Develop a process for handoff from Design > Development > Translation
07
Karma Drone Controller
Through the duration of the KARMA CONTROLLER project my role transitioned from Creative Director to UX Design Operations Manager. My participation in this project was limited. It already had a strong and well-sourced team and my priority at the time was the other two products that were slated to launch at the same time as KARMA. However I did have a significant role that contributed to the successful delivery of our requirements towards this project. Those contributions where:
• Brainstormed and early conceptual explorations
• Localized in 9 languages
• Implemented new RINCON Icon Suite
• Critical feedback and creative direction in design reviews
• Scoped, vetted, budgeted and negotiated with hiring several contractors and agencies throughout the project and executed the SOWs
• Managed design contractors and agencies on the project
08
Hero5
Throughout the duration of the HERO5 project my role transitioned from Creative Director to UX Design Operations Manager. I had a lot of responsibility that contributed to the success of the operational aspects of this project as well as providing critical creative direction to the team. These responsibilities included:
• Localized in 9 languages
• Established a localization process with design, development, QA and Translation
• Led collaboration efforts between product and design teams from Hardware and Software to unify a cohesive end-to-end experience
• Implemented new RINCON Icon Suite
• Critical feedback and creative direction in design reviews
• Scoped, vetted, budgeted and negotiated with hiring several contractors and agencies throughout the project and executed the SOWs
• Managed design contractors and agencies on the project
09
Hero5 Session
I had many responsibilities on HERO5 SESSION due to loss of staff and my role within the team was transitioning from Creative Director to UX Design Operations Manager. When this project kicked off, we had lost our entire visual and production staff that was assigned to this project. The company was in a hiring freeze at that time, and we were unable to rehire for those positions. Not only did I manage and lead the project, I was also the lead visual IC role. I was accountable for:
• Localized this project in 9 languages
• Rearchitected a visual framework and UI based on research and feedback results from the original SESSION
• Constructed and implemented icons from the new RINCON Icon Suite
• Created prototypes for Executive reviews and testing
• Delivered UI visual specifications for development that a used new process we developed using a template framework
• Hired and managed a contractor to design UX and deliver interaction specifications
10
Hero4
On HERO4 I transitioned from an IC roll, Sr. Visual Designer to a management roll, Creative Director of Visual Design. For the project I lead a team of 3: one production artist and two Sr. Visual Designers, each independently responsible for the Front and Back Screens. It was my responsibility to keep the team motivated, on track, provide feedback and ensure they had what they needed to complete the project. I was also accountable for several initiatives within the project to help vet specific UI needs. Those initiatives where:
• Polarized Color Testing
• Reverse Color Pixels for Front Screen
• New Feature Requests Icon Explorations
• New Feature Requests UI Adjustment Explorations
• Chinese Language UI Validation
11
Hero4 Session
As Creative Director, I was accountable for the Visual Language and UI of the HERO4 SESSION. I hired and managed contractors for this project as well as managed the lead visual designer on our team. This project required a lot of exploration for a new UX/UI platform that was being introduced as a new product offering. Some of those explorations included:
• Testing LCD screen technologies for the right amount of resolution and legibility
• Exploring several layout options that established the correct visual hierarchy of information in a small space
• Exploring fonts that would be visible and legible at pixel height ranges from 5-9 pixels
12
Hero & Hero+
As Creative Director I defined requirements for scope and budget. Vetted agencies and negotiated bids for the project. Worked with legal to make sure the SOW covered all the requirements and kept the company from any potential risk. Managed the agency that created and delivered the interaction specifications and visual specification. I was provided creative direction on several unique design problems for this project.
• Converted the back UI framework from a Swipe UI to a Tap UI
• Conducted design workshop sessions with the UX team and Agency to build the Clip n’ Save feature
• Converted the UI to be localized in Chinese
13
Hero3 & Hero3+
As Sr. Visual designer I was lead on the Front LCD screen. I was responsible for visual design of the UI, Specifications and Assets.
